The $PIZZA whitepaper

Picture this. It's May 18, 2010. A programmer named Laszlo Hanyecz logs onto the BitcoinTalk forum and posts a strange offer: he'll pay 10,000 BTC to anyone who delivers him two pizzas. He doesn't care what kind. He just wants pizza.

At the time, Bitcoin was an obscure experiment. There were no exchanges, no price charts, no apps. 10,000 BTC was worth around $41. Most people thought Laszlo was crazy for offering so much. Many thought no one would take the trade at all.

Four days later, on May 22, 2010, a 19-year-old named Jeremy Sturdivant (jercos) accepted. He ordered two large pies from Papa John's, paid in dollars, and had them delivered to Laszlo's house in Florida. Laszlo sent the 10,000 BTC. The transaction confirmed. He took a photo of his kids holding the pizzas. He posted it on the forum.

"I just want to report that I successfully traded 10,000 bitcoins for pizza." — Laszlo Hanyecz, May 22, 2010

That was the first real-world commercial transaction ever made with Bitcoin. Not a test. Not a trade between miners. A real human bought a real thing with internet money — and the entire industry was born from that one delivery.

Today, those same 10,000 BTC are worth nearly $1 billion. Laszlo has said many times he doesn't regret it. "Someone had to be first," he tells reporters. He bought more pizzas later. He kept mining. He kept building. He's a legend not because he lost money, but because he proved Bitcoin worked.

Every May 22 since, the entire crypto community celebrates Bitcoin Pizza Day. It's our Thanksgiving, our Independence Day, our origin myth — all wrapped in melted cheese.

Bitcoin started as something fun. People tipped each other on forums. They bought alpaca socks. They paid for pizza. They ran nodes on old laptops because they thought it was cool. Nobody owned a hardware wallet. Nobody had a thesis. They were just nerds playing with magic internet money.

Then Bitcoin grew up. It became "digital gold." Wall Street arrived. ETFs got approved. Suit-and-tie analysts started showing up on TV with price predictions. That's all fine — Bitcoin deserves the recognition. But somewhere along the way, the vibe faded.

Nobody buys pizza with Bitcoin anymore. They HODL it, they collateralize it, they put it on a balance sheet. The fun left the building.

$PIZZA is a love letter to that lost era. It's not trying to replace Bitcoin. It's not promising 100x returns. It's not a "next-gen Layer 2 modular something something." And it's not just another meme. It's a moment token — a fairly-distributed, on-chain monument to the single most important moment in crypto history, launched on the exact day it happened.

A moment token captures one historical instant and turns it into a tradable, shareable, ownable piece of culture. Bitcoin's $1-billion pizza is that moment. $PIZZA is that ownership.

In 2010, 10,000 BTC felt like worthless dust. Two pizzas. A funny forum post. Today that "dust" is worth nearly a billion dollars. The moment looked like nothing. It was actually everything.

$PIZZA reopens that door. Every wallet claims 10,000 $PIZZA — the exact same number Laszlo spent — and steps into the same position he was in: holding what looks like dust, with no idea what it could become. That's the moment we're recreating. Not as a joke. As a tribute, with real on-chain stakes.

Every design decision in $PIZZA — the 21B supply, the 10,000-per- user claim, the auto-stake lock, the BNB launch — is engineered for one thing: get as many real humans as possible holding a meaningful bag of this historical moment, with as little Wall Street energy as possible.

Bitcoin's max supply is 21,000,000 — 21 million coins, forever. That number is sacred in crypto. It's the entire reason Bitcoin works as sound money.

But here's the thing. A 21-million-coin supply means that for millions of regular people, owning a meaningful piece of Bitcoin will never be possible. Even one full BTC is out of reach for most of the world. That scarcity is great for store-of-value math — and a problem for a community moment token where the whole point is wide distribution.

So $PIZZA does something simple and symbolic. We keep the number 21, but we scale it 1,000×:

This means anyone — your barista, your cousin, your grandma — can grab thousands of $PIZZA and feel like a real holder. Not a decimal-place participant. A real holder.

There is no team wallet. There is no advisor allocation. There is no "marketing fund" that quietly dumps on you. There is no foundation that votes itself tokens. There is the claim pool, there is the liquidity pool, and that's the entire supply. Forever.

Every wallet on BNB Chain can claim exactly 10,000 PIZZA per day. Once per 24 hours, no exceptions. The number isn't random — it's a tribute to Laszlo's 10,000 BTC. Every time you claim, you're symbolically claiming one Laszlo pizza wallet.

The daily cap is 210,000,000 PIZZA. Divide that by 10,000 per user, and you get exactly 21,000 winners per day — once again honoring the 21 number.

Claims are first come, first served. The claim window resets every day at 00:00 UTC. If you miss a day, you don't lose your spot forever — you just lose that day's allocation. Come back tomorrow, claim again, no penalty.

Dust sweep on the final day. If the pool runs low and fewer than 10,000 $PIZZA remain when the last claimer arrives, that final wallet sweeps whatever is left. No tokens get stranded in the contract. Every single $PIZZA ends up in a real user's wallet. Guaranteed.

$PIZZA goes live for trading on PancakeSwap the moment the last $PIZZA is minted by a user. Not before. The market opens only when the people own the supply — not when insiders do, because there are none.

Every fair-launch token has the same problem. Farmers show up on day one, claim everything they can across hundreds of wallets, then dump the moment liquidity opens. Real fans who heard about the project a week later get rugged before they even click "buy."

$PIZZA solves this with a simple, on-chain, automatic lock. Every claim is non-transferable when it lands in your wallet. Tokens are auto-staked, on-contract, the moment they're minted to you. You hold them, you see them, but you can't move them — until your personal timer runs out.

The formula is intentionally simple:

That sounds backwards at first, but read it again: later claimers lock longer. That's the trick. It means by the time the last claimers' tokens unlock, the early claimers have already been freely trading for months. Unlocks spread out over time instead of all crashing the market at once.

There's also a global transfer switch. All $PIZZA is non-transferable on a contract level until the owner flips the switch once, irreversibly. That flip happens after liquidity is seeded on PancakeSwap. After that, the switch is gone forever — only your individual unlock timer matters.

Day-1 farmers can't dump in week one. By the time their stack unlocks, week-one buyers have had a month to enter, hold, and establish the floor.

Combined, the lock window stretches well past 6 months from launch (90+ days of claiming + up to 99 days of locking on the last claimer). Because the claim has no hard end date, unlocks keep drip-feeding for as long as people are still claiming — instead of one catastrophic dump.

People ask this all the time. "Bitcoin Pizza Day token... shouldn't it be on Bitcoin?" We thought about it for a long time. We tried to make it work. The honest answer is: it doesn't work, and here's why.

$PIZZA keeps the entire Bitcoin story — the 21-billion nod, the May 22 launch date, the pizza-for-BTC origin myth, the love letter to early Bitcoin culture. But it runs on the chain that actually gives every holder a fair, fast, cheap shot at participating. Story from Bitcoin. Plumbing from BNB. Best of both worlds.

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  No presale

  Nobody bought in early. Not friends, not VCs, not influencers, not us. Every $PIZZA is claimed by a real wallet on the open contract.
• ✓
  No team allocation

  Zero tokens reserved for the team. We claim like everyone else — 10,000 a day, in line with you.
• ✓
  No hidden mint

  21 billion is the entire supply. The contract has no mint function. We can't print more even if we wanted to.
• ✓
  Liquidity locked

  10% of supply is paired with BNB on PancakeSwap when transfers open. LP tokens are sent to a burn address. We can't rug the pool.
• ✓
  Contract renounced

  After the global transfer switch is flipped, contract ownership is renounced. No more admin keys. No more backdoors. It runs itself.
• ✓
  Auto-stake lock

  Built into the contract. We can't disable it for ourselves or our friends. Every claim follows the same lock formula.

• Phase 0 — NowWhitepaper live. Community growing on X & Telegram. Claim site staged.
• Phase 1Smart contract audit by a reputable firm. Public audit report. Contract deployed to BNB Chain.
• Phase 2Claim period opens — 90+ days, no fixed end date. 21,000 winners per day. 10,000 $PIZZA per wallet. Runs until the very last slice is claimed.
• Phase 3The moment the LAST $PIZZA is minted by a user, liquidity is added to PancakeSwap, LP tokens are burned, and the global transfer switch is flipped (one-time, irreversible). $PIZZA goes live for trading.
• Phase 4First unlocks begin (day-1 claimers unlock on day 11). Organic price discovery starts.
• Phase 5Community-driven utility, partnerships, merch, real-world pizza day events. The community owns the roadmap from here.

$PIZZA is a community moment token created to celebrate and commemorate Bitcoin Pizza Day. It has no intrinsic value, no underlying cashflow, no business model, and no promise of returns of any kind. It is a piece of on-chain culture, not a financial product.

Crypto markets are extremely volatile. Community tokens especially can go to zero overnight. Smart contracts can have bugs even after audits. Exchanges can fail. Regulations can change. You can lose 100% of whatever you put in.

Do your own research. Read the contract code yourself when it's deployed. Verify the audit. Check the liquidity. Never invest more than you can afford to lose entirely. If you don't understand something, ask, learn, or stay out.

This document is not financial advice, not investment advice, not legal advice, and not tax advice. It's a whitepaper for a community moment token. Treat it accordingly.

Now go have a slice. 🍕